Los Angeles--Jewelry brand Tacori, known for its bridal designs and "18k925" jewelry collection, is doing away with its print catalogs and will unveil the all-new "Tacori Virtual Catalog" at the upcoming Las Vegas jewelry shows.

Tacori will launch the virtual catalog exclusively on the iPad, Apple's latest buzz-generating super-gadget. On top of that, during the Luxury/JCK show, the first 100 authorized Tacori retailers who make an appointment to see the brand will have the chance to walk away with the Apple iPad and Tacori Virtual Catalog, with no buy-in required, according to the brand. 

With the new technology, retailers will have updated pricing and styles at the fingertips. The information found on the virtual catalog is renewable, meaning that with the press of an "update" button, retailers will find Tacori's latest design additions and pricing changes. They will also find a full archive of Tacori bridal and jewelry styles, complete with large-format jewelry images, featuring front and side views.

Prices will be available for both platinum and gold designs, and complete product information will be on hand, too, including carat weight and descriptions.

In addition to having the updated information for themselves, retail sales staff will be able to utilize the iPad as a platform for interacting with customers. Staff can show customers pieces not available in store, as well as different ways to style jewelry. Sales staff will be able to e-mail themselves customer favorites, and customers will be able to build their own wish lists to send to themselves for future reference.

Tacori's 2010 bridal business has actually increased by 76 percent versus the same timeframe in 2009, and the new virtual catalog application, for which Tacori partnered with IT service provider Arcane Technology and iphone developer company Reandevou Software, is designed to give retailers a further edge, Paul Tacorian, senior vice president of sales and marketing for Tacori, said in the release. 

While the Tacori Virtual Catalog functionality is primarily aimed at retailers, the brand said that development of future iPad applications are already in the works for fall of 2010 and that the new features will expand interactivity options for consumers.

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